What is BARB?
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
BARB commissions research companies to provide the services that our users want, including the production of audience viewing figures. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).
How does BARB do what we do?
They answer based on 5 questions
who is watching?
what are they watching?
when are they watching?
what are they watching on?
how did the content get on the screen?
they interview over a thousand house hold each week they are chosen based on household type,demographics,TV platform and geography they use these sample audience to grasp the general numbers.
http://www.barb.co.uk/resources/barb-facts/how-we-do-what-we-do
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