1.
Quantitative data in audience
research would be something like number of tickets sold or any information that
is based around numbers and does not have the audience’s opinion is used to
gather a larger amount of information without over a larger area, while
qualitative information is used to gather more in detail data for example the
preferred genre of film of radio.
Primary research are
surveys or any other information gathering forms that you have conducted
meaning that any data gathered is your own the problem with primary data is
that information can be false or bias to the area or location it is conducted however
it’s also true that with primary research to can grasp the kind of audience
your aiming and their reaction to a question.
Secondary research can be useful and
is easy to obtain however secondary data may not be able to completely answer a
question or give as much information as you would like/need.
2.
Different organizations use different
methods of data gathering organizations like RENTRACK use primary quantitative
data in the form of different graphs.
