Q1) When someone is looking at these marketing materials,
what do they want to SEE – and WHY?
A)
A scary and dangerous (looking) rides people
looking scared or screaming out of fear or thrill other related scary images.
Q2) what do the target audience want to READ about – and
WHY?
A) Where the ride is located, how
much and times of opening and closing as well as reviews and options.
Q3) what might the target audience want to WATCH – and WHY?
A)
A video from a first person protective with lots
of twists and turns with people’s reactions to make the consumer feel excited
for the ride
Identifying the needs of the
consumer
Q4) Why do people go on these rides? List at least 5
reasons.
i)
Thrills
ii)
Adrenalin
iii)
Experience with friends or family
iv)
v)
The scary rides experience: What
should be shown in the marketing materials?
Go onto a scary rides website – record the URL https://www.thorpepark.com/rides/saw-the-ride/
1) Which
does the marketing promote the most – the INDIVIDUAL experience? Or GROUP
participation? Explain how you know this.
They use picture of groups of
people on the ride together and promotes group tickets.
2) The
marketing will probably promote the experience of being seen by an audience.
How does it do this?
Exaggerated excretions in the
photos as well as images from extreme angels to capture the height and thrill factor of the ride
3) What
is the USP (unique selling point) of this ride? Use quote/s from the
literature.
Dangerous heights, turn and flips as well as the unimaginable
positions the consumer is put in.
“The Ride is awesome”
“Saw the ride is amazing.
The first time I went on it I was terrified but it was brilliant.”
“I have been on saw so many
times and every time I have been on it I have loved it “
4) How
does the marketing ‘package’ the ideas of:
Ø Fear/danger?
Images of people screaming and shouting.
Ø Height?
People screaming with smiles in images taken from extreme angels .
Ø Extreme
motion (upside down, backwards, falling)?
Images taken from extreme angels to emphasize height
and speed.
Ø Impact?
Gravity high drops fast flips.
Scary ride marketing: Conventions
‘Conventions’ is the media term used
to describe what is usual in a media product - and expected by
the audience.
It usually relates to the GENRE.
Q5) What are the conventions of scary rides marketing? Think
about – and give examples of:
Ø Colours
used? The images always have the ride looking Rusty with sharp objects around, the
colours of text and backgrounds are usually black and dark colours.
Ø Typography
used?
San serif font with large font with basic designs.
Ø Imagery
used?
The images always have the ride looking Rusty with
sharp objects around, and have people screaming or looking scared
Ø Themes
used – e.g. monsters/jungle/sci-fi?
Based of the horror
and thriller gore movie saw
