my report

1.     Quantitative data in audience research would be something like number of tickets sold or any information that is based around numbers and does not have the audience’s opinion is used to gather a larger amount of information without over a larger area, while qualitative information is used to gather more in detail data for example the preferred genre of film of radio.

Primary research are surveys or any other information gathering forms that you have conducted meaning that any data gathered is your own the problem with primary data is that information can be false or bias to the area or location it is conducted however it’s also true that with primary research to can grasp the kind of audience your aiming and their reaction to a question.

Secondary research can be useful and is easy to obtain however secondary data may not be able to completely answer a question or give as much information as you would like/need.

2.     Different organizations use different methods of data gathering organizations like RENTRACK use primary quantitative data in the form of different graphs.

radio Ident advise

Today we met Rik Scott a professional voice over presenter he gave us advice for are voice overs he told us that we need confidence as well as other tips on how to make are work more professional.

Scary rides marketing

Q1) When someone is looking at these marketing materials, what do they want to SEE – and WHY?

A)     A scary and dangerous (looking) rides people looking scared or screaming out of fear or thrill other related scary images.

Q2) what do the target audience want to READ about – and WHY?

A) Where the ride is located, how much and times of opening and closing as well as reviews and options.

Q3) what might the target audience want to WATCH – and WHY?

A)     A video from a first person protective with lots of twists and turns with people’s reactions to make the consumer feel excited for the ride

Identifying the needs of the consumer

Q4) Why do people go on these rides? List at least 5 reasons.

i)                    Thrills

ii)                   Adrenalin

iii)                 Experience with friends or family

       iv)          

v)

The scary rides experience: What should be shown in the marketing materials?

Go onto a scary rides website – record the URL https://www.thorpepark.com/rides/saw-the-ride/

1)      Which does the marketing promote the most – the INDIVIDUAL experience? Or GROUP participation? Explain how you know this.

They use picture of groups of people on the ride together and promotes group tickets.

2)      The marketing will probably promote the experience of being seen by an audience. How does it do this?

Exaggerated excretions in the photos as well as images from extreme angels to capture the height and  thrill factor of the ride

3)      What is the USP (unique selling point) of this ride? Use quote/s from the literature.

Dangerous heights, turn and flips as well as the unimaginable positions the consumer is put in.

“The Ride is awesome”

“Saw the ride is amazing. The first time I went on it I was terrified but it was brilliant.”

“I have been on saw so many times and every time I have been on it I have loved it “

4)      How does the marketing ‘package’ the ideas of:

Ø  Fear/danger?  Images of people screaming and shouting.

Ø  Height? People screaming with smiles in images taken from extreme angels .

Ø  Extreme motion (upside down, backwards, falling)?

Images taken from extreme angels to emphasize height and speed.

Ø  Impact? Gravity high drops fast flips.

Scary ride marketing: Conventions

‘Conventions’ is the media term used to describe what is usual in a media product - and expected by the audience.

It usually relates to the GENRE.

Q5) What are the conventions of scary rides marketing? Think about – and give examples of:

Ø  Colours used? The images always have the ride looking Rusty with sharp objects around, the colours of text and backgrounds are usually black and dark colours.

Ø  Typography used?

San serif font with large font with basic designs.

Ø  Imagery used?

The images always have the ride looking Rusty with sharp objects around, and have people screaming or looking scared

Ø  Themes used – e.g. monsters/jungle/sci-fi?

 Based of the horror and thriller gore movie saw

Audience research case study: Rentrak

o   Go to the Rentrak website home page.

o   From the menu, select ‘About Rentrak’ – then ‘Who we are’. Answer the following:

Q1. From how many cinema screens do Rentrak collect audience figures?

25,000

Q2. How many cinemas (theatres) do they survey?

120,000+

Q3. In how many countries do they collect audience data?

64

o   Now go to the menu tab called ‘Movies & TV Everywhere’.

o   Click on the ‘Worldwide Box Office’ tab.

Q4. Name the top 3 grossing (money-making) films of last week.

Spectre,Hotel Transylvania 2, The Martian

Q5. How much money did they each take (use the estimated weekend Box Office worldwide figures)?

$80,400,000     $39,430,000    $28,400,000

Q6. As well as cinema box office ratings, what other audience data does Rentrak compile (name 3)?  dvd and blu-ray sales  Digital Movies Sales & Rentals  Domestic Box Office

1)      DVD and Blue Ray sales 2)Aladdin 3) Tomorrowland

Q7. Do Rentrak collect qualitative or quantitative data?

quantitative data

Q8. Why do you think the film industry need this data (try to give 3 reasons)?

because they need to know what is selling and what isn't selling

Q9. Who else might this data be useful for?

cinemas

Q10. What CAN and CAN’T we understand about audiences from this information?

RAJAR

Your name:___Connor Stewart________________________________

Using the official website - http://www.rajar.co.uk/ - answer the following questions:

Q1) What does RAJAR stand for?

Radio Joint Audience Research

Q2) How many radio stations take part in the survey?

There are currently approximately 310 individual stations on the survey and results are published every quarter.

Q3) How often do RAJAR publish the results of their surveys?

 every quarter - every 3 months 

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts  - answer the following:

Q4) What is the size of the annual RAJAR sample? (in other words, how many people are surveyed each year)?

110,000 

Q5) How many BBC stations take part in RAJAR?

 55 belong to the BBC

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_why – answer the following:

Q6) How might the RAJAR figures be useful to companies wanting to advertise on the radio (and radio stations who want to sell air time)?

 it could help them know which radio shows  re the most popular.

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_how – answer the following:  

Q7) How do RAJAR carry out their surveys? Write a 150-300 word summary IN YOUR OWN WORDS.

RAJAR survey everyone over the age of 10 in a select area (area chosen by the radio company) the radio company must give a list of post codes participants are asked to write a listening dairy they are asked to do this for 50 weeks of the year, excluding the Christmas and New Year holiday period

Q8) What kind of information is gathered – quantitative or qualitative?

both they use quantitative data answers that are judged on numbers and also qualitative because they are asked to write a listening diary with their opions in it.    

Q9) How accurate do you think the RAJAR system is? How does it compare with the BARB method – and your surveymonkey? Give reasons for your answer.yes BARB is a good method of surveying because it provides both quantitative and qualitative data which can be used over a large area and for large amount of the audience population. 

Q10) Take a look at the latest audience listening figures here: http://www.rajar.co.uk/listening/quarterly_listening.php

Compare the listening figures for BBC Radio 1 compared with Heart Sussex and 107.5Sovereign Radio.

radio 1 is the most listen to out of the three radio 1 has 10,559,000

audio producton

Today i looked up and choose the songs i wanted to use for my fashion show clip i collected around 10 songs however after playing them over my show i noticed that my song didn't fit, after that i edited parts of songs together and created my final track.

 The songs i used were

Kari Sigurdsson - Desolate World

Fruit Audio- cinematic metal

Fruit Audio- glitch madness

presentation

week 5 the course so far.

The course so far has been fun I have enjoyed the editing we did in video production despite my need to take control of the work I have tried my best to let my partner get involved, i have enjoyed audio production because of the fast nature of editing sound and the fact that i don't need to render any changes made and being able to see mistakes in the wave forms.
My print work has been slow because of problems with the equipment (macs) however i have enjoyed it non the less.

media theory

13/10/2015

I have completed my presentation and my product evaluation. In my presentation  Included research of target audience, branding ideas, distribution platforms and marketing opportunity.

BARB

What was the most popular programme on E4?	Holyoake  Thursdays at 7pm
What is the most watched programme on Nickelodeon?	INSTANT MOM Wednesday at 7pm 7 day data (000s)  28 day data
How many people watched the number one show on Sky Living?	CHICAGO FIRE 7 days data 508
Name 3 films which made the top 10 on Sky Movies Family.	1. SHREK(2001) 2. THE LEGO MOVIE 3. CHARLIE AND THE CHOCOLATE FACTORY
Which has the most number of viewers – the most popular programme on Sky News – or the number one programme on Sky Sports 1?	LIVE FORD SATURDAY NIGHT FOOTBALL with 821
What is the biggest non-music show on MTV?	Ex on the Beach
Compare the number of viewers for ITV’s top show with BBC1’s. Which is the greatest?	THE GREAT BRITISH BAKE OFF win with 11,085
Find a TV station which broadcasts shows with fewer than 50,000 viewers.	4Music
Why do you think the BARB ratings are helpful to advertisers?	It helpful to know which show most people are watching so they can successfully advertise there products.
Why do you think the BARB ratings are helpful to the owners of TV channels?	They know which shows are being watch at what time this helps them increase views and remove less popular one.
In summary, what does the BARB data tell us about audiences?	What they watch tv shows on as well as when and what they like to see.
Is this data quantitative or qualitative?  13.name 3 or your favourit show an research there views	Barb uses a range of quantitative or qualitative to grasp a larger audience area. THE FLASH S1 (Tue 28 Oct 2014, 2001) 1,531 views ARROW S03 (THU 05 MAR 2015, 2002) 1,028 views GOTHAM (MON 30 MAR 2015, 2101) 1,800views

BARB

What is BARB?

BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5,  (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.

BARB commissions research companies to provide the services that our users want, including the production of audience viewing figures. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).

How does BARB do what we do?

They answer based on 5 questions

who is watching?

what are they watching?

when are they watching?

what are they watching on?

how did the content get on the screen?

they interview over a thousand house hold each week they are chosen based on household type,demographics,TV platform and geography they use these sample audience to grasp the general numbers.

http://www.barb.co.uk/resources/barb-facts/how-we-do-what-we-do

first post-introduction

HI my name Connor Stewart I'm a first year media student at Eastbourne Sussex downs college

my favorite animated movie is spirited away and my favorite non-animated movies are silence of the lambs and sixth sense, my ambitions are to work in video editing or animations however i am yet to find out which or what i'm good at  and am hoping this course will help me find a past way in the media i can follow.

As for my achievements I've  been involved in the production of YouTube videos and have made short animations on an animation software called "cinema 4d"while my skills are still lacking i hope to improve over time.