my report

1.     Quantitative data in audience research would be something like number of tickets sold or any information that is based around numbers and does not have the audience’s opinion is used to gather a larger amount of information without over a larger area, while qualitative information is used to gather more in detail data for example the preferred genre of film of radio.

Primary research are surveys or any other information gathering forms that you have conducted meaning that any data gathered is your own the problem with primary data is that information can be false or bias to the area or location it is conducted however it’s also true that with primary research to can grasp the kind of audience your aiming and their reaction to a question.

Secondary research can be useful and is easy to obtain however secondary data may not be able to completely answer a question or give as much information as you would like/need.

2.     Different organizations use different methods of data gathering organizations like RENTRACK use primary quantitative data in the form of different graphs.