o
Go to the Rentrak website home page.
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From the menu, select ‘About Rentrak’ – then ‘Who we are’. Answer
the following:
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Q1. From how many cinema screens do Rentrak collect
audience figures?
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25,000
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Q2. How many cinemas (theatres) do they survey?
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120,000+
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Q3. In how many countries do they collect audience
data?
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64
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Now go to the menu tab called ‘Movies & TV Everywhere’.
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Click on the ‘Worldwide Box Office’ tab.
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Q4. Name the top 3 grossing (money-making) films of
last week.
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Spectre,Hotel Transylvania 2, The Martian
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Q5. How much money did they each take (use the
estimated weekend Box Office worldwide figures)?
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$80,400,000 $39,430,000 $28,400,000
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Q6. As well as cinema box office ratings, what other
audience data does Rentrak compile (name 3)? dvd and blu-ray sales Digital Movies Sales & Rentals Domestic Box Office
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1)
DVD and Blue Ray sales
2)Aladdin
3) Tomorrowland
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Q7. Do Rentrak collect qualitative or quantitative
data?
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quantitative data
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Q8. Why do you think the film industry need this data
(try to give 3 reasons)?
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because they need to know what is selling and what isn't selling
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Q9. Who else might this data be useful for?
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cinemas
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Q10. What CAN and CAN’T we understand about audiences from this
information?
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