Scary rides marketing

Q1) When someone is looking at these marketing materials, what do they want to SEE – and WHY?

A)     A scary and dangerous (looking) rides people looking scared or screaming out of fear or thrill other related scary images.

Q2) what do the target audience want to READ about – and WHY?

A) Where the ride is located, how much and times of opening and closing as well as reviews and options.

Q3) what might the target audience want to WATCH – and WHY?

A)     A video from a first person protective with lots of twists and turns with people’s reactions to make the consumer feel excited for the ride

Identifying the needs of the consumer

Q4) Why do people go on these rides? List at least 5 reasons.

i)                    Thrills

ii)                   Adrenalin

iii)                 Experience with friends or family

       iv)          

v)

The scary rides experience: What should be shown in the marketing materials?

Go onto a scary rides website – record the URL https://www.thorpepark.com/rides/saw-the-ride/

1)      Which does the marketing promote the most – the INDIVIDUAL experience? Or GROUP participation? Explain how you know this.

They use picture of groups of people on the ride together and promotes group tickets.

2)      The marketing will probably promote the experience of being seen by an audience. How does it do this?

Exaggerated excretions in the photos as well as images from extreme angels to capture the height and  thrill factor of the ride

3)      What is the USP (unique selling point) of this ride? Use quote/s from the literature.

Dangerous heights, turn and flips as well as the unimaginable positions the consumer is put in.

“The Ride is awesome”

“Saw the ride is amazing. The first time I went on it I was terrified but it was brilliant.”

“I have been on saw so many times and every time I have been on it I have loved it “

4)      How does the marketing ‘package’ the ideas of:

Ø  Fear/danger?  Images of people screaming and shouting.

Ø  Height? People screaming with smiles in images taken from extreme angels .

Ø  Extreme motion (upside down, backwards, falling)?

Images taken from extreme angels to emphasize height and speed.

Ø  Impact? Gravity high drops fast flips.

Scary ride marketing: Conventions

‘Conventions’ is the media term used to describe what is usual in a media product - and expected by the audience.

It usually relates to the GENRE.

Q5) What are the conventions of scary rides marketing? Think about – and give examples of:

Ø  Colours used? The images always have the ride looking Rusty with sharp objects around, the colours of text and backgrounds are usually black and dark colours.

Ø  Typography used?

San serif font with large font with basic designs.

Ø  Imagery used?

The images always have the ride looking Rusty with sharp objects around, and have people screaming or looking scared

Ø  Themes used – e.g. monsters/jungle/sci-fi?

 Based of the horror and thriller gore movie saw